Ready to launch a med spa? As exciting as the process of launching may be, the preparation lists are often long, really long. There are several pieces of equipment to purchase, including chairs, mirrors, stools and stands and, in addition, there are small, but critically-important gadgets to purchase. Not surprisingly, sometimes the small gadgets are more important for the outcome of the spa experience than the large furnishings.
While all of the equipment, tools and gadgets are important, you’ll also want to create a solid structure for your spa by building a business plan to support it. Read on to discover a number of useful gadgets to create efficiency and effectiveness in the treatments offered, as well as an essential business plan to support the gadgets, the treatments, the marketing strategies and more, in your medical spa.
Let’s first take a look at some of the newest gadgets estheticians can use to offer superior treatments:
- Mini UV Sterilizer – electric sterilizer with temperature controls; small size
- Wax warmer – small electric warmer to gently heat wax to the optimal temperature
- Towel warmer – a much-appreciated touch for spa clientele
- Oxygen infusion – with 95% oxygen, this infusion sprayer supports beautiful skin
- Professional eyelash toolkit – including specialty tools for professionals
- Portable, high-frequency wand with electrodes – introduce skin improvement
- Sterilizer lamps – Heat producing wands to assist in sterilizing
- Microneedle cartridges – safely hold and handle needles prior to treatments
- Electrical needle pen – assists in accurate and safe treatments
- Derma roller – a skin-firming tool that gently exfoliates
These gadgets can enhance procedures, adding safety and accuracy to treatments in multiple configurations. Med spa suppliers offer the gadgets at retail online or in store locations.
In addition to considering the newest gadgets for your med spa, launching your med spa also means it’s time to launch your business plan, as well. The following elements provide the core of the primary business elements; they can be scaled up or down, as needed.
Creating the Business Plan
Creating the medical spa business plan is the process of combining several elements that have been prepared individually to form a whole. You’ll first create a mission statement and the objectives of your business, explaining the “why” behind your business concepts. Next, you’ll add the financial forecast for launch and at least one year of operations. From there, you’ll craft an operational plan, which details the roles and responsibilities of staff members and details facility details. Finally, you’ll prepare marketing strategies to scale the business and inform customers of the launch, as well as special discounts and unique offers by the med spa. You’ll also include metrics that are regularly used to define key performance indicators and you’ll update the business plan as needed.
Creating and completing the financial forecast will act as a presentation for interested investors or lenders. With the forecast offered for at least one year, interested parties can consider potential income and examine the basis for the business upon startup. An investor will typically prefer a shareholder amount of around 15% of the company; however, the investor will not usually expect repayment. A lender will consider the loan, and, after making it, will expect it to be repaid with interest on a regular schedule. Making a decision between the options may take further advice and thought.
Develop an Operational Plan
With staff members hired and training in process, it is time to develop the operational plan that will govern the day-to-day activities of the spa. The plan will outline the roles and responsibilities of each person, offer a template for reservation-taking, prepare for marketing strategies and other functions of the medical spa. It will also include facility and maintenance oversight, as well as managerial duties with clients. When the spa scales up, these roles will be divided by human resources in a supportive capacity.
Employ Marketing Strategies for the Medical Spa
While final supplies are delivered and finishing touches are applied, you’ll want to be actively engaged in marketing the spa to interested consumers. Use social media callouts, shoot a video reel to post online, find social media influencers who may support your business and assist followers in finding your location. Use first-time discounts or opening-day supplies to offer treats to the first customers through the door. Offer gadgets as raffle prizes for opening-day customers, as well. The website should have a seamless reservation process with “Reserve Now” buttons and “Call Me” button features. Overall, make the process of appointment-setting as easy as possible.
Having purchased useful gadgets, created a business plan, crafted an operational plan, and employed marketing strategies for your medical spa; it’s now time to open the doors. Good luck!
